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Why You Shouldn’t Use Your House To “Test The Market” If You’re Really Wanting to Sell It

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If you decide to test the market by pricing your home too high to see what happens, it is actually helping out your neighbor sell his house. For example, if a home in your area is at its true market value, and yours is far above, yet the prospective buyer liked your home..guess who they're going to go with? This is actually also the same with apartments.

The cheaper you go for the true market value price is the one that is actually going to rent. To be fair, buyers and renters aren't stupid. Everyone is online these days, and they know what goes for what in different areas, so you aren't fooling anyone.

And, actually, many people actually have friends call and ask how the house went, and what it looks like. You know the prospective tenant or buyers response? "I loved it but they have it way overpriced. The landlord (or seller) is crazy. I wonder if they'll ever even rent it. But I did find another one that's really nice which is at a reasonable price range...where should we go for lunch?" See: Lessons I learned From Not Selling My House.

This is how quickly a buyer dismisses your home when you have it priced too high, even if they were in love with it. A common reason sellers price high is that it leaves room for negotiation. However, the issue with this tactic is that buyers overlook the house because it costs more than they can afford, so now, you have nobody to negotiate with. 

Some sellers who price high are given false hope by agents who are uncomfortable telling their clients the truth. Beware of the type of agent that agrees with everything you say. Some agents just like the prestige of having their name in the yard of a high-price listing. Good agents should help the buyer come to realistic expectations of what the home will likely sell for.

Sellers are in the driver’s seat the first 30 days a house is on the market. The listing is still new, so you have buyers’ attention. The ideal scenario is that you price to sell in the first two weeks. That way, you stand to get multiple offers. When you price a home too high, you waste some of the time in which you have the most leverage with any potential buyer.

People generally set up search parameters by price when looking online for a home. If the house were priced properly, it would show up in the buyer’s search results.

1 thought on “Why You Shouldn’t Use Your House To “Test The Market” If You’re Really Wanting to Sell It

  1. Margaret Jackson

    This article is really important for sellers. Please do not overprice your home just for the "heck of it." It's going to hurt you badly in the end. Don't take lower than what the home is worth, but don't reach for the moon. Buyers aren't stupid - they'll know what you're trying to do, and assume you'll be really difficult to work with.

    Reply

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